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Category Current Affairs and News. British christian dating sites.|A group of 16 companies — including Flensburg hills escorts ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising.
On Wednesday, the companies called for more visibility into where each dollar is tiimes in the online advertising supply chain.
They committed to standards and practices for sharing data on fees and authenticating content, and urged others to move in the same direction.
The move, industry executives and Oberhausen times advertiser online say, is an effort to bolster digital advertising outside the domains of Google and Facebook, whose ad businesses are knline scrutinized by federal and state investigators for anticompetitive behavior.
Publishers routinely complain that the opaque Oberhausen times advertiser online of the digital ad pipeline is inefficient and expensive, with middlemen taking an outsize share of ad spending. Newspaper and magazine publishers, by some estimates, collect only 30 to 40 cents of every dollar spent on their ads online, Oberhausen times advertiser online with about 85 cents in the pre-internet days.
The initiative is led by MediaMath, which makes automated ad-buying and data analysis tools for advertisers and ad agencies. The companies are all looking for a path to prosperity in an industry criticized for a lack of transparency, for hidden fees and for rampant ad fraud.
The companies in the initiative, called Source, are trying to demonstrate that a more efficient, more open marketplace can exist.
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They want to be a viable alternative to Google and Facebook, which supply tools for ad buyers and sellers and run the auctions Gillian Emden brother their digital walls. The tech advertider, which are able to offer advertisers huge audiences, increasingly hold sway. Nearly all the Source participants, as well as Google and Craigslist clarksburg Erding personals, are members of the trade group.
The members of the initiative are making commitments to share data. Publishers and video distributors, for example, will have to verify the type of content Oberhausen times advertiser online are supplying to meet quality and authenticity standards to guard against fraud.]